Author: Amber Bovenmyer

Designing Member Engagement into your Website

designing member engagement

Member engagement is a topic we can’t ignore in 2017. Socious’s #1 membership prediction for 2017 emphasizes the member’s increased expectations of the member experience. Whether it’s the first touch, renewing members, or reaching out to past members, your goal is to engage that individual and hold their attention. You could have the best blog, […]

Using an LMS to Enhance Marketing and Increase Sales

As a Learning Management System provider, we assume that our customers are in the business of selling courses. With that assumption, we know that our platform must support the goals of the association and must have features to accommodate these needs. How do you get past simply providing eLearning materials to your members and move into increasing […]

Content Marketing for your Association isn’t as Scary as you Think

As a marketer, it’s hard to ignore the content marketing buzz. How do you know if you’re executing content marketing correctly? Do you need to have a budget for content marketing? How much time should you put into it? How can you measure the ROI? There are a lot of questions to think about when […]

4 Secrets to a Successful Meeting

association conference

We attended the American Society of Association Executives’ annual meeting (ASAE) this year (as we do every year) and even after dealing with the hassles of purchasing carpet, setting up a booth, and comparing your booth to those handing out free margaritas (yes, this happened), we will be attending next year’s conference to go through […]

How Is xAPI Being Used in the eLearning Community?

xAPI eLearning Community

Here at Web Courseworks, our blog team is beginning to explore the use of xAPI in the eLearning community. Today we begin with a brief introduction to xAPI and ways for you to learn more about xAPI. SCORM has been a foundational component of the eLearning community since its inception in 2000. Although it has […]