Author: Amber Bovenmyer

Kickstart a Video Campaign with this Simple Process

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. Videos are a great way to reach your audience and resonate on a personal level. In our current world, we are so removed from actual interactions day-to-day. However, video allows for a personal experience […]

Designing Member Engagement into your Website

designing member engagement

Member engagement is a topic we can’t ignore in 2017. Socious’s #1 membership prediction for 2017 emphasizes the member’s increased expectations of the member experience. Whether it’s the first touch, renewing members, or reaching out to past members, your goal is to engage that individual and hold their attention. You could have the best blog, […]

Using an LMS to Enhance Marketing and Increase Sales

As a Learning Management System provider, we assume that our customers are in the business of selling courses. With that assumption, we know that our platform must support the goals of the association and must have features to accommodate these needs. How do you get past simply providing eLearning materials to your members and move into increasing […]

Content Marketing for your Association isn’t as Scary as you Think

As a marketer, it’s hard to ignore the content marketing buzz. How do you know if you’re executing content marketing correctly? Do you need to have a budget for content marketing? How much time should you put into it? How can you measure the ROI? There are a lot of questions to think about when […]

4 Secrets to a Successful Meeting

association conference

We attended the American Society of Association Executives’ annual meeting (ASAE) this year (as we do every year) and even after dealing with the hassles of purchasing carpet, setting up a booth, and comparing your booth to those handing out free margaritas (yes, this happened), we will be attending next year’s conference to go through […]