Ellen Behrens calls her new self-published book aLearning: A Trail Guide for Association eLearning. If you are an association education director or you are tasked with re-igniting eLearning as a non-dues revenue source for your non-profit, then this book will serve as a handy reference guide. In the following eight minute interview, I caught up with the retired association education director turned author while she as RVing on the West Coast. Ellen highlights the importance of taking a good look at using the Internet to replace the loss of revenue from declining face-to-face workshop sales. What peaked my interest was her insistence that the book is a necessity for an association hiring a professional vendor to develop a new eLearning initiative.
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I highly enjoyed reading this article, keep on making such exciting posts.
Jon - Thanks for tracking down Ellen and engaging her in a conversation. It's always great to hear her thoughts, and I would urge any association serious about e-learning to get her book. A couple of small quibbles - (1) I don't see rapid e-learning as purely the province of internal teams. Sometimes it makes sense to go outside even for rapid development, as many vendors have really developed their chops in this area and can deliver higher quality rapid than many orgs can develop internally, but at lower costs that traditional, full-blown custom development, (2) I may be cynical, but I am less than convinced that a higher quality product results in the ability to command a higher price point. There are a variety of other factors that drive what people are willing to pay for e-learning. (I know that's not a point that is lost on Ellen - it just doesn't necessarily come through in the interview.) Thanks again! - Jeff
Jon Aleckson
eLearning Teacher & Entrepreneur
