Ellen Behrens calls her new self-published book aLearning: A Trail Guide for Association eLearning.  If you are an association education director or you are tasked with re-igniting eLearning as a non-dues revenue source for your non-profit, then this book will serve as a handy reference guide.  In the following eight minute interview, I caught up with the retired association education director turned author while she as RVing on the West Coast.  Ellen highlights the importance of taking a good look at using the Internet to replace the loss of revenue from declining face-to-face workshop sales.  What peaked my interest was her insistence that the book is a necessity for an association hiring a professional vendor to develop a new eLearning initiative.

If I had to pick one eLearning must-read, it would be Bill Horton’s eLearning by Design. I first reviewed the book when it hit the market in 2007. In my interview with Bill Horton today, he stands by most of what he wrote three years ago. I was skeptical initially—Bill and his partner Kit had simply dropped out of the eLearning community and taken a sabbatical over a year ago. After being a prolific workshop instructor and keynote speaker, Bill was nowhere to be seen. I was shocked that “the book” was not even for sale in the eLearning Guild’s Annual Gathering’s bookstore this year. Yet colleagues kept asking, “Where are the Hortons?”