I attended the eLearning Guild’s Annual Gathering in Orlando last week, and I was very impressed with the generally optimistic atmosphere. Unlike other conferences I have attended this year, staff members freely acknowledged, albeit unofficially, that attendance may have decreased compared to years prior but not as much as feared. The collaborative and congenial atmosphere created by leaders Heidi Fisk and David Holcomb has propelled the eLearning Guild to the top of pack— association and conference wise. It helps that there is a “free” level of Guild membership. Secondly, the Guild’s singular focus on eLearning makes for strong workshops and sessions. Thirdly, since the group is privately owned, leadership and management are passionate about maintaining the mission and the vision. I hope this dedication can continue, but I am starting to sense a drift.