Individuals with careers in eLearning often started out as educational technologists or programmers, writers or creative educators. Few of us started this career path with expertise in business, management, not to mention sales. Most of us just don’t get it when it comes to selling products and services—the schools of education or computer science certainly didn’t focus on instilling business acumen or sales expertise. Yet in the real world, most of us (in both non-profit groups and private sector teams) will have to pitch to prospects and prepare a proposal for a potential project.