Marketing to Members

Why Should You Provide Continuing Education to Your Members?  

Professional education is one of the top perks that young professionals are looking for in the 21st century. This is especially true for millennials entering the work force, because they tend to be more concerned about their career paths than older generations. Providing educational resources that allow your association members to advance their own careers […]

Content Curation by the eLearning Guild

  David Kelly, Executive Vice President and Executive Director of the eLearning Guild spoke on September 26th as part of the Fall eLearning Thought Leaders Webinar Series. Jon Aleckson, CEO of Web Courseworks, interviewed David Kelly about the eLearning Guild and the content was presented during the webinar. “Content Curation: Putting Curation into Practice” addressed […]

American Board of Medical Specialties Conference

ABMS, a  prominent board of medical specialty boards, will hold its annual conference in Chicago, September 25-27.  Healthcare professionals attending will include medical educators interested in professional development of clinicians. Web Courseworks’ customer CHEST (the American College of Chest Physicians) educates hundreds of practicing physicians, annually, on technology and procedures relating to topics like difficult airway […]

Content Curation & Association Education Strategy

Content Curation in 2017 National associations or “communities of practice” have been in the business of content curation for many years: publishing journals, books containing the community’s body of knowledge, and face to face educational sessions.  Even museums hire curators to tell stories through assembling artifacts. Aside from the traditional ways of content curation, digital […]

Tips for Marketing (Online Courses) To Your Association Members  

marketing online courses to members

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Nonprofits and associations have a limited target audience, which consists of existing members, sponsors and exhibitors. Planning and effective execution of marketing concepts for services, such as online […]