Marketing to Members

3 Topics for Medical Society Execs to Watch

medical society execs

The medical society and association landscape is ever-changing. We turn to the American Association of Medical Society Executives to learn from leaders in this space and hear their experiences adopting to change. Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis: MACRA and the QPP, Member Engagement Strategies, and Professional […]

Applying the DIKW Methodology to Education Offerings at Associations

DIKW Methodology

The Internet gives marketers a multitude of frameworks, guidelines, and models to follow. But which ones make the most sense for what you have to offer? Online courses, journal articles, and annual conferences are a large aspect of association and medical societies marketing campaigns. All of these items fit well into the DIKW framework, so […]

Kickstart a Video Campaign with this Simple Process

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. Videos are a great way to reach your audience and resonate on a personal level. In our current world, we are so removed from actual interactions day-to-day. However, video allows for a personal experience […]

Designing Member Engagement into your Website

designing member engagement

Member engagement is a topic we can’t ignore in 2017. Socious’s #1 membership prediction for 2017 emphasizes the member’s increased expectations of the member experience. Whether it’s the first touch, renewing members, or reaching out to past members, your goal is to engage that individual and hold their attention. You could have the best blog, […]

Using an LMS to Enhance Marketing and Increase Sales

As a Learning Management System provider, we assume that our customers are in the business of selling courses. With that assumption, we know that our platform must support the goals of the association and must have features to accommodate these needs. How do you get past simply providing eLearning materials to your members and move into increasing […]