Tag: association marketing

Tips for Marketing (Online Courses) To Your Association Members  

marketing online courses to members

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Nonprofits and associations have a limited target audience, which consists of existing members, sponsors and exhibitors. Planning and effective execution of marketing concepts for services, such as online […]

Applying the DIKW Methodology to Education Offerings at Associations

DIKW Methodology

The Internet gives marketers a multitude of frameworks, guidelines, and models to follow. But which ones make the most sense for what you have to offer? Online courses, journal articles, and annual conferences are a large aspect of association and medical societies marketing campaigns. All of these items fit well into the DIKW framework, so […]

Kickstart a Video Campaign with this Simple Process

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. Videos are a great way to reach your audience and resonate on a personal level. In our current world, we are so removed from actual interactions day-to-day. However, video allows for a personal experience […]

Designing Member Engagement into your Website

designing member engagement

Member engagement is a topic we can’t ignore in 2017. Socious’s #1 membership prediction for 2017 emphasizes the member’s increased expectations of the member experience. Whether it’s the first touch, renewing members, or reaching out to past members, your goal is to engage that individual and hold their attention. You could have the best blog, […]

Content Marketing for your Association isn’t as Scary as you Think

As a marketer, it’s hard to ignore the content marketing buzz. How do you know if you’re executing content marketing correctly? Do you need to have a budget for content marketing? How much time should you put into it? How can you measure the ROI? There are a lot of questions to think about when […]