Tag: Member Engagement

3 Topics for Medical Society Execs to Watch

medical society execs

The medical society and association landscape is ever-changing. We turn to the American Association of Medical Society Executives to learn from leaders in this space and hear their experiences adopting to change. Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis: MACRA and the QPP, Member Engagement Strategies, and Professional […]

Content Marketing for your Association isn’t as Scary as you Think

As a marketer, it’s hard to ignore the content marketing buzz. How do you know if you’re executing content marketing correctly? Do you need to have a budget for content marketing? How much time should you put into it? How can you measure the ROI? There are a lot of questions to think about when […]

Using Badges to Drive Member Engagement

We at Web Courseworks are getting pretty excited about digital badges. Sure, the technology may be at the top of the Peak of Inflated Expectations now, but we are looking toward a future in which associations award their members badges for completing professional development, instead of PDF certificates. Our new white paper, Using Badges to […]